-Assess and provide feedback on the current business strategy.

-Assist the management team with identifying, making and maintaining beneficial spirits industry connections.

-Assist with implementation of new strategies to best support and optimize fundraising efforts.

-Assist with the financial review and analysis (i.e., P&L, cost & margins structure, among others).

-Assist with financial modeling and the development of 3–5-year business plan.

-Assist with sales and expense forecasting, including balance sheet projections, cash flow needs, and employee projections.

-Assist with a reworking of the sales, advertising and promotion strategy and developing projections by market using a bottom-up approach.

-Advise on the streamlining or assigning of roles and responsibilities across the team.

-Assist in identifying hiring needs and provide recommendations from No Sleep Beverage’s personal network, if applicable.

-Assist in the assessment of back-office operational requirements.

-Assess and advise on production and supply chain optimization, production scalability and operational efficiency.

-Assist with spirits market and category overview analysis.

-Assist in defining the total addressable, obtainable, and serviceable market.

-Assist in identifying top alcohol beverage players’ portfolio within a respective category.

-Assist in identifying and analyzing M&A activities within a respective category.

-Assist with identifying or refining a commercial strategy.

-Assist with identifying and prioritizing markets and advise on a rollout strategy across markets.

-Provide advice with respect to selecting distribution partners and facilitate introductions with agreed upon distributors, if applicable.

-Advise on negotiation of terms with the distributors, if applicable.

-Assist with developing a channel strategy.

-Assist with identifying key on- and off-premises accounts and making commercially reasonable efforts to facilitate introductions with agreed upon accounts, if applicable.

-Assess and provide advice with respect to developing a sales plan and budget.

-Assist in identifying hiring needs and provide recommendations from No Sleep Beverage’s personal network, if applicable.

-Assist in the measurement of performance through selective sales key performance indicator assessments.

-Assess and provide advice on brand DNA, vision, mission, messaging, profile, target demographic, key brand indicators and positioning.

-Perform qualitative (consumer interviews, street intercepts, etc.) and quantitative testing (A/B testing and experimentation) with respect to branding.

-Assist in the development of a go-to-market strategy (i.e., digital, experiential, trade, and media planning).

-Assist in the measurement of performance through marketing scorecard and KPI assessment.

-Review and comment on current marketing initiatives and measurement tools and dashboards.

-Provide advice on website design, development, and strategy.

-Provide advice on creative development and production, ATL & BTL process and media planning.

-Advise on the development of a marketing activation plan and budget.

-Assist with ideation and innovation of the spirits produced by the company and the associated packaging of such spirits.